Brand Book: building stones of a flawless brand presentation

Each brand is a unique entity with its unique values and message. How a brand is perceived by the public depends greatly on its one-of-a-kind visuals: logo, color scheme, and font.

That’s why it takes a very important process to find the proper positioning and graphic elements to represent the brand. Once they are defined, a brand book is build up to introduce the brand to all representatives and ambassadors.

Our branding team at PIMU International DMCC consists of skilled professionals in the branding field. We have come up with a flawless Brand Book that each of our customers receives, which helps them smoothly introduce their brand to anyone involved.

Here are some tips from our experts what should be included in the brand book:

1) About us

A few words about the brand, its objectives, mission, and vision.

2) Services

Full list of services that the company provides and which industries it serves.

3) Logo

The brand’s logo.

4) Logo colors

Logo in its colorful version. Possible variations in black in white for different backgrounds.

5) Logo construction

Explanation of the logo, its graphic representation, and how the logo reflects the brand.

6) Logo Portrait and Landscape variations

Variations of the logo usage in different page orientations.

7) Typography

The font that represents the overall image of the brand.

8) Logo usage and positioning

Usage of the logo in different documents, presentations, web pages.

9) Stationery

Corporate identity of the brand – business cards, corporate letters, invoices, email signatures, and folders.

With these vital components of each Brand Book, you are set to have a perfect presentation of your brand in any media platform.

Your PIMU International DMCC team


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