A new product or service should ideally be accessible via all platforms- through web and mobile apps. But sometimes creating the presence for your product in its complete form through all channels is not reasonable. This could be related to saving the budget – in case of a startup; or simply to focus on the fast roll-out, test and collect user feedback in one channel and then, develop a finalized product for all channels.
How do you identify which version and channel should you develop first? Statistics. Sounds boring? Not if you are a business owner. In this case, statistics is your guidebook.
Here are your to-dos for planning:
1. Where are your potential customers? You may want to sell worldwide or in one particular city.
2. Do they search online or ask their network for recommendations?
3. Do they use the Internet more via a web browser or mobile?
4. What do they mainly do on the web – read, watch videos, listen to podcasts, or maybe engage frequently with social media?
5. What social networks do they use – Facebook or maybe TikTok?
6. Does your particular audience shops mainly online or in physical shops?
7. They prefer to pay via cash, PayPal, or credit card? Maybe a cheque?
Figuring out the answers to these questions shape a skeleton how and in which form you can successfully enter the market.
Where do you get reliable, up-to-date, detailed statistics? The Internet is the answer here, of course. You can find great accurate stats and narrow them down based on the region, age, and other interesting filters. If you want some useful links of authentic stats, send us a message – and we would be happy to share with you.
See you soon!
